Search Engine Marketing Masterclass for NonProfits 

Search Engine Optimization (SEO) and Marketing (SEM) is a business strategy to expand your online presence.  This course is designed to provide you with an overview of critical organic and paid search strategies for non-profits or social enterprise organizations.  We will walk through how search engines work and discuss how to optimize organic search results, followed by how paid search differs and when you should consider using it to augment your efforts.  We will also cover how to measure the effectiveness of your search marketing efforts and what key metrics teams use.

All of our online courses are free for clients, and we donate 100% of the proceeds from our courses to Canadian charities.  If you register for a course you will have access for 52 weeks.

Our learning outcomes for this course include:

• Understanding your audience and what they might be searching for. This will enable you to develop content that answers the searcher’s query and attract traffic to your website.
• Ensure your site is being indexed and appearing in search engine results.
• How to optimize your site by focusing on specific keywords as you design your pages. Why it is important to be hyper-relevant to a specific topic, earn relevant links from authoritative sites, create share-worthy content followers post to social media platforms and ensure your website is easily navigated on a mobile phone.
• How to apply for a Non-profit Google Grant to access in-kind text advertising.
• How to develop a keyword strategy to determine beyond organic search results, how you will invest in paid advertising to utilize your Google Grant.
• The steps to set up a Google Ads account to utilize your Google Grant and how to create headlines and descriptions that will stand out in search results to earn clicks.
• And finally, how to connect to a Google Analytics account and steps to assess your search efforts and measure results.

Course Details

• 21 lessons, including examples and links
• 3 quizzes
• 18 Videos
• Helpful Checklists

Who is this course designed for?

The course is designed to allow users to progress through the curated videos and lessons or to skip ahead / revisit the sections they are most interested in learning about or need to revisit.

• Nonprofits and Social Enterprise organizations who want to improve their digital presence and attract new audiences.
• Marketing Managers who may outsource the work but want to ensure they are maximizing their investment
• Marketing teams who want to optimize their SEO and SEM efforts
• Leaders who oversee marketing and need to ask the right questions to evaluate what’s working and what isn’t

We look forward to seeing you in class.

Please note that we don’t make any guarantees about the results of the information shared in our courses.  Our goal is to share educational and informational resources that are intended to help teams succeed and any results will be due to individual efforts, specific business situations and innumerable other circumstances beyond our knowledge and control.