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- Search Marketing for Nonprofits
- Search Engine Marketing for NonProfits
Curriculum
- 3 Sections
- 27 Lessons
- 52 Weeks
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- Introduction to Search Marketing Masterclass – How does Search Work?Let’s begin by looking what we will need to consider to support a robust SEO marketing strategy.10
- 2.1How the Course Works
- 2.2How Search Engines Work and Setting Up Google Search Console20 Minutes
- 2.3What’s a search engine algorithm?15 Minutes
- 2.4What is the difference between Organic (SEO) and Paid (SEM) Search20 Minutes
- 2.5Understanding how People Search20 Minutes
- 2.6How Google Classifies Search Types5 Minutes
- 2.7Importance of Keywords and Long-Tail Phrases25 Minutes
- 2.8How to prioritize Keywords and Phrases20 Minutes
- 2.10Checklist for what and Ideal Webpage should do to Include Keywords
- 2.11Quiz 1 Introduction to Search20 Minutes15 Questions
- Optimizing my Organic Search Engine ResultsAll marketing plans begin with researching customer behaviours to develop a strategy to cater to their needs and wants.7
- 3.1How to fix common issues with getting my site indexed properly30 Minutes
- 3.2Helping Search Engines Index your Website30 Minutes
- 3.3What Google Search Console Reports Can Tell You30 Minutes
- 3.4How to Set up a Google Business Profile20 Minutes
- 3.5Off-Page SEO: Why Links are Important10 Minutes
- 3.6Best Practice On-Page & Off-Page SEO Checklist
- 3.7Quiz 2 Optimizing my SEO Results30 Minutes10 Questions
- Paid Search Advertising, Test & Learn Tools & Measurement ReportingNo Plan? No Purpose? Don’t eMail! Let’s go through the lessons to discuss why having a plan is vital.13
- 4.0When to consider paid search advertising30 Minutes
- 4.1What is a Google Grant and who can apply?10 Minutes
- 4.2How the Paid Ad Bidding Process Works15 Minutes
- 4.3How to set up a Google Ad account15 Minutes
- 4.4Setting up target audience lists30 Minutes
- 4.5How to set up your very first branded search campaign in Google Ads30 Minutes
- 4.6Checklist for setting up Google Paid Ad Campaign5 Minutes
- 4.7Setting up Ad Groups and Keyword lists in Google Ads15 Minutes
- 4.8Designing your Text Ads & Quality Scores10 Minutes
- 4.9Calculating Measurement Results15 Minutes
- 4.10Quiz 3 Paid Search Advertising30 Minutes10 Questions
- 4.11Summary of Helpful links to SEO Tools
- 4.12Additional Options – Book a One-on-One Consultation