Each year we take a look back at the most popular posts from the previous year based on the number of reader views. It’s a way for me to reflect on the year and determine what posts our clients might have found the most helpful and provide feedback to the students who have been helping out over the year with their AI tools. Here is the 2025 most popular post countdown …
Posted 2023 – https://www.brandrewire.ca/60-popular-apps-tools-and-resources-for-non-profits/
With changing technology and new tools emerging, it is no surprise this theme continues to be a popular post for the site. With it’s search history and links it continues to get as much traffic as the newer https://www.brandrewire.ca/best-tools-and-platforms-for-nonprofit-marketing-in-2025/
Posted 2025 – https://www.brandrewire.ca/3key-success-factors-in-any-community-social-impact-collaborative-or-cause-campaign/
Early in 2025 we posted on something I know many organisations are struggling to improve – our collective impact. This continued a discussion theme from 2024, found in blog posts such as https://www.brandrewire.ca/achieving-collective-impact-key-communication-success-factors/
Posted 2025 – https://www.brandrewire.ca/how-to-use-testimonials-to-strengthen-your-nonprofits-brand/
As I was doing a number of research one-on-one interviews last summer, it raised the topic of how to conduct different types of interviews and suggestions for improving testimonial interviews in particular. I also find that often the “testimonial” content already exists thanks to surveys or feedback loops, but teams may not know how to comb data to find it or know how to best use / optimise.
Posted 2025 – https://www.brandrewire.ca/how-to-benchmark-nonprofit-marketing-metrics-effectively/
Everyone agreed this post generated the most comments and questions across platforms and even offline. Marketing teams report they struggle with benchmarking primarily because they often rely on broad nonprofit industry averages that can be hard to find (see the blog for lots of links) or that fail to account for their unique business context. Ensure your team is adjusting for factors like size of your organization, nonprofit industry niche and quality of data (not quantity!).
Posted 2025 – https://www.brandrewire.ca/part-four-the-future-of-charity-marketing-trends-to-watch/
Our last post of 2025 also ranked in the top page visits – perhaps as we all had some time-off to catch up on our reading pile?
The most popular tag was “Key Messaging”, followed by “Mergers”
Thank you for following our blog. Please keep sending us ideas/topics you would like us to discuss.
All our best for 2026. Stay safe and well.
Laura Graham-Prentice is the principal consultant at brand.re/wire. She is a popular keynote speaker on purpose-built brands, a professor and a communications business consultant. Follow Laura on Twitter/X or connect via Linkedin or send her an email to connect.