
We hope everyone is staying well during these difficult times. As we continue to monitor how the COVID-19 crisis is impacting the organizations we support, we are continuing to update readers with links to helpful resources. While many sources have provided helpful comparisons to the 2008 recession that we can learn from, the reality is COVID-19 is unique, more severe and any forecasts are still uncertain. We are supporting teams as they draft re-opening plans and then helping them share and learn from others as there really is no template. While many are following us on social media (see links to the right) – there has been a huge amount of thought-provoking research reports, white papers, webinars, press releases shared and it can be overwhelming. If like me you haven’t bookmarked something helpful you read two weeks ago, it can also be frustrating. Below we’ve listed some of the links we have found particularly helpful.
Helpful resource links for each stage of planning
1. Responding to the Ongoing Pandemic
- Clearly describe for your team what you want your “new normal” to look like – as it will reassure and provide a goal teams can work towards. This can often be as simple as re-focusing on the vision / purpose and reassuring audiences we are working together to continue to move towards these important goals.
- Continue to access government financial supports and supports available to you and your staff
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- Government of Canada COVID Response & Support Website Landing Page provides and overview and they have also created a tool to help identify which supports your business may be eligible for. To use this tool visit https://innovation.ised-isde.canada.ca/s/?language=en
- Imagine Canada created a Non-Profit Supports Summary Page as has Canada Helps and Charity Village
- And BDC has a hub linking sought after resources (Business Development Bank of Canada)
- And also bookmark your city and local provincial pages for business supports as there are many helpful hubs – just google the City + Covid + Business
- The City of Toronto for example:
- Can help link you to your local Business Improvement Area (BIA) resources. The City and BIAs expanded the Digital Main Street program which offers tools, resources and connected to trusted digital vendors. They offer online learning and a “Digital Service Squad” who provide one-on-one virtual assistance that can support getting an e-commerce platform up and running quickly.
- Connect you with the BusinessTO Support Centre, which provides support to businesses, including not-for-profit and creative/culture organizations, needing help to complete applications for government assistance.
- How to access Provincial Business Response Teams
- Alberta https://www.alberta.ca/biz-connect.aspx
- B.C.1-833-254-4357, covid@smallbusinessbc.ca & live chat – https://www2.gov.bc.ca/gov/content/employment-business/business/small-business/resources
- Manitoba 1-888-805-7554 to reach the Manitoba Economic Support Centre – https://www.gov.mb.ca/covid19/business/index.html
- N.B 1-833-799-7966, nav@navnb.ca – https://www2.gnb.ca/content/gnb/en/gateways/for_business/covid19.html
- NFLD https://www.gov.nl.ca/covid-19/information-sheets-for-businesses-and-workplaces/
- Nova Scotia 211 or https://novascotia.ca/coronavirus/support/
- Ontario https://www.ontario.ca/page/covid-19-support-businesses
- PEI https://www.princeedwardisland.ca/en/topic/for-business
- Quebec https://www.quebec.ca/en/health/health-issues/a-z/2019-coronavirus/businesses-workers-covid19/
- Saskatchewan 1-844-800-8688, supportforbusiness@gov.sk.ca – www.saskatchewan.ca/covid19-businesses.
- The Government of Canada also launched a four-week hotline service called the Business Resilience Service. This service is designed to help organizations in need of financial planning advice, particularly those who may not have a CFO. Call 1-866-989-1080 to connect with their business advisors—125 Chartered Professional Accountants. Advisors can answer questions about tax regulations and the implications of COVID-19, inform business owners about government support programs that best fit their unique circumstances, and provide strategic financial planning for their road to recovery.
- Additional Resources – https:///a-guide-to-cash-flow-forecasts-for-nonprofits/
2. Recover and Communicate your COVID-19 Safe Plan Before You Re-Open
- Update your Operations Plan. The sites noted above also often offer toolkits that include posters, checklists and links to key resources.
- e.g. City of Toronto
- Government of Canada workspace guides
- Also look at the resources and guides provided by your Industry Association -e.g. Retail Council of Canada https://www.retailcouncil.org/coronavirus-info-for-retailers/
- Update your Health and Safety Plan.
- Public Health Agency of Canada https://www.canada.ca/en/public-health.html
- The Public Services Health & Safety Association’s resources https://www.pshsa.ca/covid-19
- The Canadian Centre for Occupational Health and Safety https://www.ccohs.ca/outbreaks/
- WorkSafe BC https://www.worksafebc.com/en/resources/health-safety/checklist/covid-19-safety-plan?lang=en
- Update your Risk Management & Insurance Plans and update your Policies
- Schedule training to onboard staff. You can use tools like Zoom webinars or even PowerPoint to record the training so it’s readily available for staff as more of your programs or services resume or new staff are oriented.
- Communicate your safety plans and procedures to your staff, customers and suppliers in advance of re-opening. Consider publishing your plan on your website, promoting it through your social media channels, and/or summarize it in signage in your place of business. Consider your stay safe plan part of your marketing strategy.
- Access any required personal protective equipment. The government has provided a hub to bring together resources and organizations. It is also worth noting that the Canadian Red Cross is offering free COVID training to non-profits.
- Ensure you have a feedback channel built into your plan to make communication two-way. This will ensure there is an easy way for staff to quickly communicate concerns about elements of the plan that might not be working, as well as tell you what is working. Also consider inviting feedback from customers. Ask them “How are we doing?” in person during a transaction, or via email, your website, and social media channels.
- Check-in weekly to see what changes or updates may be legislated or that your Industry Association may now be recommending. Update and tweak your plan as things change.
3. Re-Imagine to Meet Emerging Needs in a Changed Environment
- Take a step back and reassess the market and the risks and opportunities. Update your Marketing plan’s S.W.O.T analysis. Look beyond the traditional industry market research sources (e.g. IBIS). Below are a few recent examples of articles and research reports that can help us understand the rapidly changing marketplace.
- Retail Insider – Retail in Canada to Change Forever
- Imagine Canada Non-Profit Sector report – May 2020
- COVID-19’s Impact on Nonprofits’ Revenues, Digitization, and Mergers – SSIR June 2020
- Stats Canada – COVID-19 and job displacement – Thinking about the longer Term – June 2020
- Stats Canada – Recent Developments in the Canadian Economy – May 2020
- Leger360 weekly research reports to help governments and businesses better understand the attitudes and behaviours of Canadians in the face of the current health and economic crisis.
- PwC – Changes in Consumer Behaviour and McKinsey studies Consumer Sentiment or Deloitte experts on the COVID impact on Retail and Boston Consulting Group (BCG) Shaping Post-COVID 19 Realities
- Conference Board of Canada Insights and Analysis
- Harvard Business Review – What will the Retail Experience of the Future Look Like and Reimagine your NFP to Survive the Crisis
- BDO – Planning for the Post COVID Retail World
- Articles on New Consumer Trends Forecasted
- McKinsey – Innovation in a Crisis, Why it’s more important than ever
- Ipsos – Post-COVID Managing Reputation Webinar Recording
- Use Google Trends to assess changes that are impacting not only your website (search traffic) but your business and industry.
- Organize the marketing team to divvy up the work of monitoring news and make the amount of information less overwhelming. Teams can then highlight for others some of the key insights or articles that impacted their thinking. These can be from across a wide variety of industries as teams will have more focus on what to research.
- Discuss these questions to map out how your communications will need to be re-imagined moving forward
We hope this page will help bring a bit of organization to your teams amongst all the chaos and we will update it with new resource links if we find new or better.