Tag: Recover
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Marketing assumptions that could sabotage your recovery plans
As we look back at a year of pandemic disruptions it has become clear that when teams map out a marketing plan everyone is clear on their individual roles and responsibilities and are better equipped to quickly adapt to emerging market conditions. We started out revisiting marketing plans in April 2020, assuming like many, the…
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The Significance of Brand Purpose in 2020
The pandemic forced us to narrow in on short-term tactics and cost-cutting measures, but as we reflect on the first half of 2020, we feel brand purpose is perhaps more important than ever.
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Restart off on the Right Foot When Re-Opening
We have created a landing page of some helpful resources and discussion questions as teams look to restart off on the right foot when re-opening.