Tag: Strategy
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Re-thinking Year-End Giving in a Tight Economy
For many Canadian charities, the final months of the year are traditionally the most important fundraising period. But in a tight economy, this year’s year-end giving season may require a different approach. Donors are likely to be more cautious about spending, while the communities charities serve may be experiencing a greater need. The challenge is…
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How Economic Uncertainty could be Affecting Charities this Fall
For Canadian charities, the economic uncertainty heading into fall is about more than interest rates or market volatility. The latest Canada-U.S. trade tensions is creating another layer of uncertainty for organisations already balancing rising demand for services / supports, fundraising pressures and constrained operating budgets. What does this mean for charities? First, expect pressure on…
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What Charity Campaigns Can Teach Us Today
As we were doing some teaching prep / research we tested ChatGPT to see if it could rank some “best-in-class” charitable marketing campaigns – and as usual the research was lacking with almost no credible sources / citations to explain the results. So we wondered if anyone else is struggling with the same gap in…