Tag: Campaign
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What Charity Campaigns Can Teach Us Today
As we were doing some teaching prep / research we tested ChatGPT to see if it could rank some “best-in-class” charitable marketing campaigns – and as usual the research was lacking with almost no credible sources / citations to explain the results. So we wondered if anyone else is struggling with the same gap in…
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Advocating for equitable access in women’s health – mybreastscreening.ca
This October I’ll be highlighting one of my special projects, mybreastscreening.ca where I helped advise on a National strategy to ensure everyone woman in Canada is aware of her breast screening options. Follow, like and share widely as you can – I’ll consider it a gift to a survivor/advocate.
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10 Effective Ways to Improve eMail Open Rates
Segment your lists if you aren’t already doing so. It is proven to dramatically increase both open rates and clicks. Ensure your lists are optimized for mobile – 68-79% of people will delete them if they are not Personalize your subject line Brainstorm a list of subject lines that could pique a readers interest -…