Tag: reThink
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Re-thinking Year-End Giving in a Tight Economy
For many Canadian charities, the final months of the year are traditionally the most important fundraising period. But in a tight economy, this year’s year-end giving season may require a different approach. Donors are likely to be more cautious about spending, while the communities charities serve may be experiencing a greater need. The challenge is…
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From Fixed Messages to Flexible Strategy: ReThinking Marketing Communications
Marketing communications is often mistaken for a set-and-forget function: define your message, design a few assets, launch a campaign, and move on. In reality, marketing communications is anything but static. It is a dynamic, continuously evolving discipline shaped by changes in audience behavior, technology, culture, and business goals. Organizations that treat it as fixed vs.…
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Part Four: The Future of Charity Marketing – Trends to Watch
Here are some key trends shaping the future of charity marketing: 1. Video Storytelling Takes Center Stage Short-form video isn’t just for brands—it’s a powerful tool for charities, too. Platforms like TikTok, Instagram Reels, and YouTube Shorts give charities the chance to share stories quickly and emotionally. Even simple videos filmed on a phone can…