Tag: marketing
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Re-thinking Year-End Giving in a Tight Economy
For many Canadian charities, the final months of the year are traditionally the most important fundraising period. But in a tight economy, this year’s year-end giving season may require a different approach. Donors are likely to be more cautious about spending, while the communities charities serve may be experiencing a greater need. The challenge is…
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How Economic Uncertainty could be Affecting Charities this Fall
For Canadian charities, the economic uncertainty heading into fall is about more than interest rates or market volatility. The latest Canada-U.S. trade tensions is creating another layer of uncertainty for organisations already balancing rising demand for services / supports, fundraising pressures and constrained operating budgets. What does this mean for charities? First, expect pressure on…
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How Nonprofit Marketing Teams Can Make the Most of Summer
For many nonprofits and charities, summer can feel like a slower season. Donors are traveling, inbox engagement dips, and year-end fundraising is still months away. But smart marketing teams know that summer is one of the best times to build momentum for the second half of the year.