Tag: marketing
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How Nonprofit Marketing Teams Can Make the Most of Summer
For many nonprofits and charities, summer can feel like a slower season. Donors are traveling, inbox engagement dips, and year-end fundraising is still months away. But smart marketing teams know that summer is one of the best times to build momentum for the second half of the year.
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Fewer Donors, Bigger Stakes: Why Nonprofits Need Donor Journeys, Not One-off Appeals
Many nonprofits are seeing a paradox emerge in fundraising: overall dollars may be holding steady—or even growing slightly—but the number of individual donors is shrinking. That means organizations are becoming more dependent on a smaller group of supporters. For nonprofits already operating with limited resources, this creates a real strategic challenge. The question is no…
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What Charity Campaigns Can Teach Us Today
As we were doing some teaching prep / research we tested ChatGPT to see if it could rank some “best-in-class” charitable marketing campaigns – and as usual the research was lacking with almost no credible sources / citations to explain the results. So we wondered if anyone else is struggling with the same gap in…