Tag: marketing
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How Economic Uncertainty could be Affecting Charities this Fall
For Canadian charities, the economic uncertainty heading into fall is about more than interest rates or market volatility. The latest Canada-U.S. trade tensions is creating another layer of uncertainty for organisations already balancing rising demand for services / supports, fundraising pressures and constrained operating budgets. What does this mean for charities? First, expect pressure on…
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How Nonprofit Marketing Teams Can Make the Most of Summer
For many nonprofits and charities, summer can feel like a slower season. Donors are traveling, inbox engagement dips, and year-end fundraising is still months away. But smart marketing teams know that summer is one of the best times to build momentum for the second half of the year.
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Fewer Donors, Bigger Stakes: Why Nonprofits Need Donor Journeys, Not One-off Appeals
Many nonprofits are seeing a paradox emerge in fundraising: overall dollars may be holding steady—or even growing slightly—but the number of individual donors is shrinking. That means organizations are becoming more dependent on a smaller group of supporters. For nonprofits already operating with limited resources, this creates a real strategic challenge. The question is no…