Tag: marketing
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What Charity Campaigns Can Teach Us Today
As we were doing some teaching prep / research we tested ChatGPT to see if it could rank some “best-in-class” charitable marketing campaigns – and as usual the research was lacking with almost no credible sources / citations to explain the results. So we wondered if anyone else is struggling with the same gap in…
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How Charities Can Build Stronger Connections Through Smarter Marketing
Charities face a unique challenge in marketing: you’re not selling a product—you’re inspiring people to care, engage, and give. That requires more than just awareness; it requires trust, clarity, and an emotional connection. Over the years, I’ve worked with charities across the sector and of all sizes, and I’ve noticed a few strategies that consistently…