Tag: Strategy
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Hiring a Marketing Partner & Building a Plan
Running a business today means wearing a dozen hats at once—sales, operations, customer service, and everything in between. Marketing often gets squeezed into the leftover time, which can leave your brand’s visibility and growth stuck on pause. That’s where working with a freelance marketing consultant can make all the difference. A marketing plan on its…
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Why Canadian Nonprofits Need to Rewire in Response to the New Federal Budget
Canada’s nonprofit sector is at a crossroads. The latest federal budget underscores a fiscal reality that demands change: governments are tightening spending, while Canadians’ needs are growing more complex. For nonprofits, this is not just a moment to react — it’s a moment to rewire how they operate, collaborate, and plan for the future. Across…
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Part Three: Turning One-Time Donors into Lifelong Supporters
Many charities put most of their energy into attracting new donors. While growing your base is important, retaining existing supporters is even more valuable. A donor who gives year after year is worth far more than someone who donates once and disappears. The challenge? Turning that first gift into a lasting relationship. Here are some…