Tag: Engagement
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Engagement Is No Longer a Function. Is it a Governance Issue?
For years, nonprofit engagement has been treated as a communications problem to be solved with better storytelling, improved digital tools, or more frequent outreach. That framing can now be obsolete. In 2026, engagement has become a question of how organizations share power, earn trust, and design participation in a climate defined by charitable institutional skepticism…
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10 Key Considerations when Planning to Communicate a Non-Profit Merger
Many Canadian non-profits were considering amalgamation as part of a strategic process before COVID-19 hit and even more are now exploring this as a possible option as the pandemic crisis continues. Regardless of the reasons behind a possible merger, a merger can be fraught with pitfalls and difficulties. Communications must address the highly emotional aspects…