Tag: reBrand
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Building your Brand’s “Elevator Pitch”
Almost every non-profit or purpose-built organization has a solid mission and vision statement that describes what they do and what outcomes or impacts they hope to achieve. Here’s how to create your brand’s elevator pitch to communicate your brand story.
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10 Key Considerations when Planning to Communicate a Non-Profit Merger
Many Canadian non-profits were considering amalgamation as part of a strategic process before COVID-19 hit and even more are now exploring this as a possible option as the pandemic crisis continues. Regardless of the reasons behind a possible merger, a merger can be fraught with pitfalls and difficulties. Communications must address the highly emotional aspects…
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3 New Logos that are part of a Strategic Re-Imagining
Examples of three new logos designed as part of a comprehensive re-branding process