Tag: Merger
-
How revisiting key messaging can strengthen strategy
How five organizations that amalgamated into the Canadian Centre for Accreditation utilized key messaging to align and strengthen their brand strategy.
-
10 Key Considerations when Planning to Communicate a Non-Profit Merger
Many Canadian non-profits were considering amalgamation as part of a strategic process before COVID-19 hit and even more are now exploring this as a possible option as the pandemic crisis continues. Regardless of the reasons behind a possible merger, a merger can be fraught with pitfalls and difficulties. Communications must address the highly emotional aspects…