Over the years, and especially since the pandemic, we have been asked a number of questions about how to improve brand awareness and increase online engagement. As we have limited resources ourselves, we thought it would be best to design some training on digital best practices. This led us to a series of online courses that are free for all our clients, and we donate all the proceeds from our courses to Canadian charities.
Our first update being launched is our SEO Marketing for Nonprofits which has significant updates since we first released it in 2021. Search Engine Optimization (SEO) and Marketing (SEM) is a business strategy to expand your online presence.
What does this course cover?
- Understanding your audience and what they might be searching for. This will enable you to develop content that answers the searcher’s query and attract traffic to your website.
- Ensure your site is being indexed and appearing in search engine results.
- How to optimize your site by focusing on specific keywords as you design your pages. Why it is important to be hyper-relevant to a specific topic, earn relevant links from authoritative sites, create share-worthy content followers post to social media platforms and ensure your website is easily navigated on a mobile phone.
- How to apply for a Non-profit Google Grant to access in-kind text advertising.
- How to develop a keyword strategy to determine beyond organic search results, how you will invest in paid advertising to utilize your Google Grant.
- The steps to set up a Google Ads account to utilize your Google Grant and how to create headlines and descriptions that will stand out in search results to earn clicks.
- And finally, how to connect to a Google Analytics account and steps to assess your search efforts and measure results.
Course Details
The course includes 21 lessons, including examples, links, 18+ videos, quizzes and helpful checklists. Free free to watch, listen and read along – or skip directly to a lesson that is focused on what you might currently be working on.
Who is this course designed for?
- Nonprofits and Social Enterprise organizations who want to improve their digital presence and attract new audiences.
- Marketing teams who want to optimize their SEO and SEM efforts
- Leaders who oversee marketing and need to ask the right questions to evaluate what’s working and what isn’t.
If you are a client, just email us to access the course for free. To register for the course, visit
Or you can also check out helpful blog articles on SEO as well, such as:
8 Steps to increase your website’s traffic using SEO (Search Engine Optimization)