In the rapidly evolving landscape of technology, artificial intelligence (AI) has become an essential toolkit for nonprofit marketing teams. By leveraging AI tools, organizations can enhance their efficiency, engage more effectively with donors, and maximize their impact. Here’s a look at some of the AI tools across key areas for nonprofits.
1. Donor Analytics and Fundraising
Examples of Use:
– Predicting donor behaviour and identifying potential major donors, giving patterns and recommendations for the best times to reach out.
– Personalizing outreach to increase engagement and donations.
- Donor Perfect, Salesforce Nonprofit Success Pack, Kit, Wave, Private.ai, Cherr.io, IBM Watson, Mindful, RapidMiner, Fundwriter.ai, Private.ai, Google Analytics and many others
2. Communications Content
Examples of Use:
– Generating ideas for tailored email campaigns, press releases, blog posts, year-end giving letters, thank-you notes and social media posts.
– Crafting compelling narratives to resonate with different donor segments.
- Open AI ChatGPT, Google Bard / Gemini, Microsoft Co-Pilot, Canva Magic, GrammarlyGO, Buffer, Looka, HubSpot, Persado etc.
3. Chatbots
Examples of Use:
– Providing instant responses to donor inquiries on the website.
– Guiding visitors through the donation process and answering common questions.
- ManyChat, ChatFuel, Magic Form, LiveAgent, Candide, Drift, etc.
4. Administrative Tasks
Examples of Use:
– Automating data entry and routine tasks to free up staff time.
– Managing schedules and internal communications.
- Zapier, Asana, Google Gemini, Microsoft Azure, Sembly, Otter.ai, etc.
5. Event Planning
Examples of Use:
– Coordinating logistics and managing attendee registrations.
– Analyzing event data to improve future planning, including looking at the best dates, times, venues, topics, etc.
- Eventbrite, Whova, Gemini, ClickUp, Marketing CoPilot, etc.
6. Volunteer Recruitment and Management
Examples of Use:
– Recruitment and matching volunteers with suitable opportunities based on skills and interests.
– Volunteer training, communications, feedback surveys, managing volunteer schedules, and tracking hours.
- VolunteerMatch, Galaxy Digital, Benevity, Rosterfly, SignupGenius, Golden, Survey Monkey Genius, etc.
7. Fraud Detection
Examples of Use:
– Monitoring transactions for suspicious activities to prevent fraud.
– Ensuring donor funds are used appropriately and transparently.
- Fraud.net, Kount, IBM Truster, Microsoft Dynamics, etc.
AI tools are revolutionizing how nonprofits operate, enabling them to be more efficient, strategic, and impactful. By integrating new technology updates and tools into their operations, nonprofits can enhance donor engagement, streamline administrative tasks, and ensure better resource management, ultimately driving greater change and achieving their missions more effectively. Embracing AI is no longer a luxury but a necessity for nonprofits aiming to thrive in the digital age and teams can benefit from learning what systems might best enhance their current marketing technology stack. Teams can begin by taking advantage of the educational information or training sessions offered by their current systems / service providers. Don’t hesitate to ask them what AI advancements they have planned.
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60 Popular Apps / Tools: https://www.brandrewire.ca/60-popular-apps-tools-and-resources-for-non-profits/
To Chatbot or Not?: https://www.brandrewire.ca/to-chatbot-or-not/
*Disclaimer: The information we provide on our blog is just for general informational purposes. We suggest examples so you can further your learning, but are not responsible or associated in any way for linked / listed sites. The inclusion of examples does not imply that we endorse or approve a particular product or service.