Category: Uncategorized
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3 Marketing Mistakes Small Teams Make (and How to Fix Them)
Marketing can feel overwhelming, especially when you’re wearing multiple hats as a Founder or Director. But often, the problem isn’t a lack of effort—it’s where that effort is being spent. Over the years, I’ve noticed a few common mistakes that hold small organizations back. The good news? With some simple shifts, you can avoid them…
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Making your Holiday Giving do Double the Good
This year consider how you can make your holiday giving do double the good with companies that support Canadian charities.
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Crafting Target Audience Personas for Impactful Engagement
Let’s get to know our audience intimately and watch as our engagements soar to new heights. Because in marketing, it’s not just about reaching people; it’s about connecting with them in ways that matter. Ready to craft compelling target audience personas for your organization? Check our our recent blog post to learn more.