Category: For Non-Profits
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Building your Brand’s “Elevator Pitch”
Almost every non-profit or purpose-built organization has a solid mission and vision statement that describes what they do and what outcomes or impacts they hope to achieve. Here’s how to create your brand’s elevator pitch to communicate your brand story.
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Is your Call to Action Clear? Consice? Compelling?
Ensuring your call to action is aligned with your communication objectives and is clear, concise, compelling and addresses any consumer doubts or concerns.