Category: Uncategorized
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Why you should update your customer / donor segmentation in 2022
We are all adapting to the changing attitudes and shifting behaviours the pandemic has created but if teams have not yet revisited their segmentation, targeting and positioning (STP) decisions, here are some key reasons for doing so…
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Big Data Demystified – Are you stumped on how to use data for customer / donor personas?
Are you new to delving into data to harness its value? Your organization likely has the type of data the […]
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Why brand managers think of what ideal customers value, not just price.
Price incentives versus strategic brand incentives to attract and retain customers – here’s 30+ ideas to consider…