In the fast-paced world of nonprofits, teams often don’t have the time to test new tools. One tool that’s transforming the game is ChatGPT. From crafting engaging newsletters to compelling fundraising appeals, creating snappy social media posts, and optimizing SEO copy for your website, ChatGPT can be your nonprofit’s secret weapon. To help maximize time-saving new A.I tool testing, try these ChatGPT marketing ideas and prompts.
1. Crafting Captivating Newsletters
Gone are the days of dull newsletters! With ChatGPT, you can generate ideas for new topics, find useful statistics and infuse life into your updates. Start with a personalized greeting, share success stories, and use the tool’s creative flair to keep your readers hooked. Add a touch of humour or emotion to connect on a deeper level. Adapt this example to get your team started to see just how easy ChatGTP is to use.
Chat Prompt Example – “I want to write an 800-word newsletter. Use the outline below to create this post. Your output should follow SEO best practices, and your tone should be casual and fun. This is for a social service nonprofit serving the (…..) in the (location). Be sure to include 4 parts from the outline: a main point, an introduction, a conclusion and a call to action.
Title: Social Service Nonprofits in (location) discussing (trend) in 2024.
- Introduction – Welcome Message and a brief overview of the newsletter’s purpose
- Main Point – Highlight a significant trend or event related to the nonprofit social service sector in Canada. Discuss its impact on the social service nonprofit sector. Connect it to a relevant statistic about increasing need in the community.
- Conclusion and Call to Action – Summarize the main point and provide a call to action that recommends ways readers can get involved to help address the needs in their community
The newsletter should be written as a news story. Include the following keywords: “{nonprofit, community, social services, issues, need, supports}”. Create a good slug for this meta description with a maximum of 40 words. and add it to the end of the newsletter.”
Test & Learn – Note that the copy generated shouldn’t be your final output. Use your own knowledge to query specific points about the trend facing your sector / sub-sector. Add elements of your own copy to ensure the newsletter is factual, well-edited, and reflects your organization’s brand voice.
You can also adapt the prompt to write just a footer for your own newsletter copy. For example, the prompt above when tested suggested the following, more generic, call-to-action:
“🚀 Call to Action: So, here’s the exciting part – how can YOU make a difference? Whether it’s volunteering your time, spreading awareness about the issues at hand, or contributing to our mission, your involvement matters. Head to our website to explore ways you can join hands with us in creating a stronger, more supported community.
Together, let’s be the change we wish to see in our community. Thank you for being the heartbeat of our nonprofit family!”
2. Compelling Fundraising Appeals
Need help making your fundraising appeals stand out? ChatGPT can help you tell your nonprofit’s story in a way that tugs at heartstrings. Whether it’s a campaign for a new project, announcing an upcoming event or a call for urgent donations, ChatGPT crafts messages that inspire action. You can also get help editing an impact story or you can ask ChatGPT to proofread your copy.
Chat Prompt – “Proofread the following copy: (paste the text).”
3. Snappy Social Media Posts
Social media is your nonprofit’s megaphone. ChatGPT can help your team generate attention-grabbing posts, share impactful visuals, and create consistent messaging around your cause. Whether it’s YouTube, Facebook, or Instagram, ChatGPT helps tailor messages for maximum engagement.
Chat Prompt – Create a 20-word attention-grabbing (Facebook) social media post about: (Main idea you want to communicate). Make sure to make it (Tone friendly, witty…). The post should speak to (Target audience). Make sure the content is engaging and concise. Use relevant hashtags to increase visibility.”
or
“Generate a list of creative video ideas for our upcoming fall….”
4. Optimizing Website SEO Copy
Having a strong online presence is non-negotiable. ChatGPT can also help you seamlessly integrate keywords into your new website copy, boosting your SEO efforts. With optimized content, your nonprofit is more likely to be discovered by those who share your passion and want to get involved.
Chat Prompt – “Provide 10 long tail keywords related to (topic). Match each keyword with any of the four types of search intent.”
note: search intent includes informational, navigational, commercial and transactional (e.g. ready to buy/donate)
Empowering your nonprofit with ChatGPT is like having a virtual content coordinator on your team. It not only saves time but also injects a creative spark into your communications. So, why not give it a try?
Elevate your newsletters, fundraising appeals, social media presence, and website SEO copy with the power of ChatGPT!