Wow! Thank you. Since we re-launched our updated online courses this fall, we have seen a huge growth in subscribers and great suggestions for new topics. We also love that so many of you have subscribed to our Marketing Blog because you want to learn something new. We’ve partnered with local colleges again this Winter to give students an opportunity to work with local nonprofits and social enterprises and learn about digital marketing. They have also been sending out surveys and meeting with a diverse range of clients to gain insights into the topics that might interest our readers the most.
They were surprised that the topics most requested were not related to step-by-step instructions for common digital marketing tactics (we have ideas for those lined up as well), but instead time-saving summaries of the most current research, trends and insights for the NFP sector in Canada. As a result, they have developed a new series of blog posts for this fall to help you update your resource library with the most current studies, facts and stats to inform your 2024 plans. While the topics for these blog posts will not walk you through the exact steps for a specific marketing issue you might be facing, we hope they can help you reThink what you could be doing differently for 2024. And send us a note if there is a tactical topic we can add to their video and blog content list.
Our first post in the new series is the result of the huge interest in a topic we posted about this summer on Linkedin – That Charitable Giving in Canada has reached a historic low. While this is not new news, it did spark a lot of questions about how the industry is shifting as a result. So this month we will launch with the facts – What is the current state of Charitable Giving in Canada?
October 2023 – The State of the Nation – Charitable Giving in Canada and Nonprofit Sector Stats
November 2023 – What do we know about Why Canadians Give?
And Canadian Consumer Trends Nonprofits Need to Consider
December 2023 – How can a P.E.S.T analysis help us as we prepare for 2024?
And of course our Annual – What Key Trends we will be Discussing in 2024.
Stay Tuned for January 2024 – Digital Marketing – How to Increase Organic Website Traffic by Over 50%