Tag: Technology
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Will your Organization be impacted as Google Universal Analytics is Replaced by GA4?
If you still rely on Universal Analytics, here’s why we recommend that you prepare your organization to switch over to GA4.
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Reveal, Reframe, Rethink, Recover – Do you have a Cybersecurity plan?
A four-step framework for ensuring your team embeds cybersecurity assessments, scenarios and recovery plans into their communications risk assessments and contingency plans to increase preparedness for the changes ahead. How to Reveal, Reframe, Rethink and Recover.
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Big Data Demystified – Are you stumped on how to use data for customer / donor personas?
Are you new to delving into data to harness its value? Your organization likely has the type of data the marketing team needs to develop robust personas. Who Data = Demographic data that describes your customers such as Stats Canada census information – age, income, geography, gender, education, etc. What Data = Behaviour data such…