Our mission is to make marketing communications strategic, accessible, effective, accountable and easy to implement. Tapping into top freelance expertise is something more and more clients are finding adds value, enabling them to access strategic thinking or technical skills they don’t have for a critical project or initiative. By having flexible, temporary support, they can ensure they are resourcing their critical activities more efficiently or ensure they are improving their speed to market for new ideas.
When you don’t have the perfect complement of staff or are already overloaded with the crisis of the day, freelance experts who understand the challenges, can coach teams and seamlessly step in to do the work can be invaluable. Working in the NFP sector means you never have enough resources or time – and I found it made me a better marketer. I learnt quickly how to stretch every cent, maximize every contact and ensure all my resources AND volunteers were working in perfect harmony to create an unbelievable concert / performance. The most engaging and impactful communication outcomes don’t require the biggest budgets – they just require some clear strategic and creative thinking.
Luckily, I had always been a “hands-on” professional as well as a professor, and project-based learning is often the answer for teams that are struggling. Working on a project together increases staff engagement and allows them to use their knowledge to discover solutions and answers with the support of expert guidance. This approach has been wildly successful for brand.re/wire. We help clients bridge gaps in staff training, focusing on their strengths and achieving success in real-world situations. The benefits of tapping into our team can include:
• Access to a hands-on project leader or interim executive. Freelance support means someone with the right expertise who is not seeking a long-term commitment.
• Specialists and certified professionals who are ready to do the work, not just make recommendations for others to struggle implementing.
• Agreements based on projects to be completed successfully, putting the focus on your business outputs versus time spent. We can and do provide flexible hourly rates and time tracking reports but our clients generally adopt a project-based model with key metrics.
• Experts that can work seamlessly at all organizational levels. We can coach top executives or work with boards who request studies and analysis. We can also justify our costs based on more direct ROI calculations at all operational levels.
• Customized creation, implementation and training. We don’t cookie cutter. We listen to the many voices that contribute to your brand and ensure our deliverables focus on your specific needs and business metrics.
In working with a diverse range of NFP and retail cause marketing campaigns, we can also attest that it’s way more fun to actually do the work, not just make a recommendation. What could be more satisfying than seeing a client team not only implement a new strategic communications opportunity but develop new skills that will enable them to continue to succeed moving forward. If you have emerging needs, feel free to connect with us to explore if our expertise would be a possible fit. We focus on providing exceptional customer service and are happy to provide customer satisfaction surveys, testimonials and work mainly by referrals.
Welcome to brand.re/wire.
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