Tag: Analytics
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5 simple steps to set up a marketing measurement plan.
Objectives like increasing customer awareness and engagement sound good on paper, but if you can’t measure outcomes how can you effectively determine if you’re meeting those goals or not? Here are 5 simple steps to follow to set up a marketing measurement plan.
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Website Needs Assessment Questions Every Non-Profit Should Ask
While every project is different, these are some of the typical questions every non-profit should ask when tackling a website build or re-design. 1. Objectives of this project: • What are the main reasons you need a website or are redesigning your site? • How will you measure the success of the project? • What…