Tag: Covid-19
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Why you should update your customer / donor segmentation in 2022
We are all adapting to the changing attitudes and shifting behaviours the pandemic has created but if teams have not yet revisited their segmentation, targeting and positioning (STP) decisions, here are some key reasons for doing so…
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Restart off on the Right Foot When Re-Opening
We have created a landing page of some helpful resources and discussion questions as teams look to restart off on the right foot when re-opening.
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Strengthening brands during a crisis
When teams are already overloaded with the crisis of the day, freelance experts who understand the challenges, can coach teams, and seamlessly step in to do the work can be invaluable.