Tag: marketing
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3 Marketing Mistakes Small Teams Make (and How to Fix Them)
Marketing can feel overwhelming, especially when you’re wearing multiple hats as a Founder or Director. But often, the problem isn’t a lack of effort—it’s where that effort is being spent. Over the years, I’ve noticed a few common mistakes that hold small organizations back. The good news? With some simple shifts, you can avoid them…
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Smart Marketing for Charities: Building Support That Lasts
Part One: Storytelling That Inspires Action Charities often have powerful impact to share, but too many rely on numbers and facts alone to communicate their work. While statistics can demonstrate scale, it’s stories that truly move people to act. When supporters feel a personal connection, they are far more likely to donate, volunteer, or advocate…
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How to Benchmark Nonprofit Marketing Metrics Effectively
Nonprofit organizations often operate with limited resources, making it critical to track marketing performance efficiently. Benchmarking marketing metrics helps identify what’s working, where to improve, and how your efforts stack up against others in the sector. Here’s how to benchmark nonprofit marketing metrics effectively and some helpful resources to get you started. 1. Define Your…