Tag: marketing
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How revisiting key messaging can strengthen strategy
How five organizations that amalgamated into the Canadian Centre for Accreditation utilized key messaging to align and strengthen their brand strategy.
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Will your Organization be impacted as Google Universal Analytics is Replaced by GA4?
If you still rely on Universal Analytics, here’s why we recommend that you prepare your organization to switch over to GA4.
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Why you should update your customer / donor segmentation in 2022
We are all adapting to the changing attitudes and shifting behaviours the pandemic has created but if teams have not yet revisited their segmentation, targeting and positioning (STP) decisions, here are some key reasons for doing so…