Tag: Planning
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Hiring a Marketing Partner & Building a Plan
Running a business today means wearing a dozen hats at once—sales, operations, customer service, and everything in between. Marketing often gets squeezed into the leftover time, which can leave your brand’s visibility and growth stuck on pause. That’s where working with a freelance marketing consultant can make all the difference. A marketing plan on its…
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Why Canadian Nonprofits Need to Rewire in Response to the New Federal Budget
Canada’s nonprofit sector is at a crossroads. The latest federal budget underscores a fiscal reality that demands change: governments are tightening spending, while Canadians’ needs are growing more complex. For nonprofits, this is not just a moment to react — it’s a moment to rewire how they operate, collaborate, and plan for the future. Across…
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Part Two: Maximizing Donor Engagement on a Budget
For many charities, resources are tight. Marketing budgets are often small, and staff wear multiple hats. But engaging your supporters doesn’t always require big spending—it requires creativity, consistency, and a focus on building relationships. Here are some cost-effective ways charities can deepen donor engagement without stretching budgets too thin. 1. Make the Most of Your…