Tag: Purpose
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Purpose-Focused Marketing Strategy. People-Centric Tactics.
Incorporating these people-centric tactics into your purpose-focused marketing strategy will not only attract a loyal customer, donor and/or volunteer base but also elevate your brand’s reputation and impact in your community. Remember, it’s about building genuine, lasting connections with those who share your purpose and values.
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Building your Brand’s “Elevator Pitch”
Almost every non-profit or purpose-built organization has a solid mission and vision statement that describes what they do and what outcomes or impacts they hope to achieve. Here’s how to create your brand’s elevator pitch to communicate your brand story.