Tag: reThink
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Why you should update your customer / donor segmentation in 2022
We are all adapting to the changing attitudes and shifting behaviours the pandemic has created but if teams have not yet revisited their segmentation, targeting and positioning (STP) decisions, here are some key reasons for doing so…
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Is it time to rethink your fundraising or marketing communications technology?
It has become vital that those leading IT, Marketing & Fundraising are clear on the mission, vision and strategic priorities as they work together to ensure a robust understanding of today’s multiple technology stacks and cloud-based solutions.
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Re-Thinking a Post-Pandemic Economy
When we revisit the world post-pandemic, it is clear that some of the trends continue to push forward but others have been disrupted and our marketing communication plans need a re-think.