Tag: reThink
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Is your MarCom stack held together with band-aids or adhesive tape? Will it meet your needs as you grow?
In our 2023 Trends to Watch article, we discussed how technology solutions continue to pop up from the multiple “band-aid” solutions teams applied, making integrating our MarCom technology stack more of a challenge. The pandemic created an urgency to become more agile, adapt business processes and even consider innovative or unique solutions. Most teams introduced…
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Are you Using your G4 Analytics Data or Just Collecting It?
Marketing campaigns are now built around using data analytics to identify strategic opportunities and explore our options. We then “test and learn” as we implement and gather even more data to tweak our tactics. But do we have the right data? And are we using it in the right way? These are great questions teams…
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Learning About Diversity, Equity & Social Inclusion
This year many organizations provided resources and training to staff and volunteers that focused on increasing awareness of systemic racism and how individual behaviours and attitudes can lead to unintended and often unconscious consequences. So much of our work in the non-profit sector is aimed at creating equitable opportunities and outcomes for people across Canada. We…