Tag: Social Impact
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3 Key success factors in any community social impact collaborative or “cause” campaign.
We all know, no one organization can solve issues like poverty and social change is complex. Here are 3 key success factors teams should discuss before starting a social impact collaborative or cause campaign. The key to achieving collective impact goals is also learning and adapting as teams move toward a goal. And underpinning all…
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Five Key Cause Marketing Trends
Today’s savvy customers clearly prefer to do business with brands that shout pro-social messages and follow sustainable manufacturing methods and ethical business practices. In all my business classes we are discussing cause marketing – what is it and will it really improve the world? Many of my for-profit clients are discussing how choosing a signature…