Tag: Triple Bottom Line
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Purpose-Focused Marketing Strategy. People-Centric Tactics.
Incorporating these people-centric tactics into your purpose-focused marketing strategy will not only attract a loyal customer, donor and/or volunteer base but also elevate your brand’s reputation and impact in your community. Remember, it’s about building genuine, lasting connections with those who share your purpose and values.
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Five Key Cause Marketing Trends
Today’s savvy customers clearly prefer to do business with brands that shout pro-social messages and follow sustainable manufacturing methods and […]