Tag: marketing
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From Fixed Messages to Flexible Strategy: ReThinking Marketing Communications
Marketing communications is often mistaken for a set-and-forget function: define your message, design a few assets, launch a campaign, and […]
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Hiring a Marketing Partner & Building a Plan
Running a business today means wearing a dozen hats at once—sales, operations, customer service, and everything in between. Marketing often […]
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Part Three: Turning One-Time Donors into Lifelong Supporters
Many charities put most of their energy into attracting new donors. While growing your base is important, retaining existing supporters […]