Tag: marketing
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Why you should update your customer / donor segmentation in 2022
We are all adapting to the changing attitudes and shifting behaviours the pandemic has created but if teams have not yet revisited their segmentation, targeting and positioning (STP) decisions, here are some key reasons for doing so…
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MarCom trends to prepare for in 2022
The top Marketing Communications (MarCom) trends to prepare for in 2022.
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Marketing assumptions that could sabotage your recovery plans
As we look back at a year of pandemic disruptions it has become clear that when teams map out a […]