Tag: Planning
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Is your MarCom stack held together with band-aids or adhesive tape? Will it meet your needs as you grow?
In our 2023 Trends to Watch article, we discussed how technology solutions continue to pop up from the multiple “band-aid” solutions teams applied, making integrating our MarCom technology stack more of a challenge. The pandemic created an urgency to become more agile, adapt business processes and even consider innovative or unique solutions. Most teams introduced…
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Does your team have a sustainable growth mindset and marketing plan?
3 Ways Marketing Teams can Better Prepare for Sustainable Growth
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Reveal, Reframe, Rethink, Recover – Do you have a Cybersecurity plan?
A four-step framework for ensuring your team embeds cybersecurity assessments, scenarios and recovery plans into their communications risk assessments and contingency plans to increase preparedness for the changes ahead. How to Reveal, Reframe, Rethink and Recover.