Tag: Planning
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Building your Brand’s “Elevator Pitch”
Almost every non-profit or purpose-built organization has a solid mission and vision statement that describes what they do and what outcomes or impacts they hope to achieve. Here’s how to create your brand’s elevator pitch to communicate your brand story.
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Is your MarCom stack held together with band-aids or adhesive tape? Will it meet your needs as you grow?
In our 2023 Trends to Watch article, we discussed how technology solutions continue to pop up from the multiple “band-aid” solutions teams applied, making integrating our MarCom technology stack more of a challenge. The pandemic created an urgency to become more agile, adapt business processes and even consider innovative or unique solutions. Most teams introduced…
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Does your team have a sustainable growth mindset and marketing plan?
3 Ways Marketing Teams can Better Prepare for Sustainable Growth