Category: For Non-Profits
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Part Four: The Future of Charity Marketing – Trends to Watch
Here are some key trends shaping the future of charity marketing: 1. Video Storytelling Takes Center Stage Short-form video isn’t just for brands—it’s a powerful tool for charities, too. Platforms like TikTok, Instagram Reels, and YouTube Shorts give charities the chance to share stories quickly and emotionally. Even simple videos filmed on a phone can…
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Hiring a Marketing Partner & Building a Plan
Running a business today means wearing a dozen hats at once—sales, operations, customer service, and everything in between. Marketing often gets squeezed into the leftover time, which can leave your brand’s visibility and growth stuck on pause. That’s where working with a freelance marketing consultant can make all the difference. A marketing plan on its…
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Why Canadian Nonprofits Need to Rewire in Response to the New Federal Budget
Canada’s nonprofit sector is at a crossroads. The latest federal budget underscores a fiscal reality that demands change: governments are tightening spending, while Canadians’ needs are growing more complex. For nonprofits, this is not just a moment to react — it’s a moment to rewire how they operate, collaborate, and plan for the future. Across…