Tag: marketing
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Marketing assumptions that could sabotage your recovery plans
As we look back at a year of pandemic disruptions it has become clear that when teams map out a marketing plan everyone is clear on their individual roles and responsibilities and are better equipped to quickly adapt to emerging market conditions. We started out revisiting marketing plans in April 2020, assuming like many, the…
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10 Effective Ways to Improve eMail Open Rates
Segment your lists if you aren’t already doing so. It is proven to dramatically increase both open rates and clicks. Ensure your lists are optimized for mobile – 68-79% of people will delete them if they are not Personalize your subject line Brainstorm a list of subject lines that could pique a readers interest -…
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Top MarCom Trends to Consider in 2021
In 2021 our formula for success as you build out your marketing plans will highlight 5 key trends critical to success in 2021 and beyond: Purpose, People, Participation, Privacy and Planet