Tag: marketing
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10 Effective Ways to Improve eMail Open Rates
Segment your lists if you aren’t already doing so. It is proven to dramatically increase both open rates and clicks. Ensure your lists are optimized for mobile – 68-79% of people will delete them if they are not Personalize your subject line Brainstorm a list of subject lines that could pique a readers interest -…
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Top MarCom Trends to Consider in 2021
In 2021 our formula for success as you build out your marketing plans will highlight 5 key trends critical to success in 2021 and beyond: Purpose, People, Participation, Privacy and Planet
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Can Donor Trust in NonProfit Privacy Protection Be Restored?
Donor Trust continues to erode as major Universities, Hospitals, and other Charities and NonProfits advise donors of data breaches.