Tag: Strategy
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How revisiting key messaging can strengthen strategy
How five organizations that amalgamated into the Canadian Centre for Accreditation utilized key messaging to align and strengthen their brand strategy.
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Does your team have a sustainable growth mindset and marketing plan?
3 Ways Marketing Teams can Better Prepare for Sustainable Growth
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Why brand managers think of what ideal customers value, not just price.
Price incentives versus strategic brand incentives to attract and retain customers – here’s 30+ ideas to consider…