Tag: reThink
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10 Key Considerations when Planning to Communicate a Non-Profit Merger
Many Canadian non-profits were considering amalgamation as part of a strategic process before COVID-19 hit and even more are now exploring this as a possible option as the pandemic crisis continues. Regardless of the reasons behind a possible merger, a merger can be fraught with pitfalls and difficulties. Communications must address the highly emotional aspects…
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Strengthening brands during a crisis
When teams are already overloaded with the crisis of the day, freelance experts who understand the challenges, can coach teams, and seamlessly step in to do the work can be invaluable.
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5 simple steps to set up a marketing measurement plan.
Objectives like increasing customer awareness and engagement sound good on paper, but if you can’t measure outcomes how can you effectively determine if you’re meeting those goals or not? Here are 5 simple steps to follow to set up a marketing measurement plan.